Thursday , July 29 2021

PlayStation boss says investing in new IPs is risky

“It costs more than $ 100 million to make them these days.”

Jim Ryan, CEO of Sony Interactive Entertainment, has spoken openly about the risks of developing the latest IP, calling it “very risky.”

In an interview with GQ, Ryan Soni spoke honestly about recent acquisitions and the risks of joining a new project.

“We’ve invested heavily in organ organism in the PS4 generation, more than people realize. We’ve added insomnia sports [Spider-Man Miles Morales’ developer] Through acquisition. We are playing big now and we really plan to continue to play great, ”Ryan said (thanks, VG24 / 7).

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“The thing about those blockbuster games is that they need a box office release, and these days it costs over $ 100 million to do that and to be able to do that and bring a new IP into the market – it’s a very risky thing and we did four times in the PS4 generation. – You have to have a box office release. ”

Ryan reflected on how PlayStation manages to balance fresh IPs with the new premiums of already established franchises, and said that Sony thinks “very deeply and very carefully” when balancing its portfolio.

“We have a management organization that sits in individual studios and we are an investment portfolio that looks at a lot and we look at the balance between the new iterations of many love series like God of War or Unbroken and Shake. Things with new IPs like Horizon Zero Dawn or Sustma’s host. We think about this very deeply and very carefully.

Sony recently confirmed that the Play 70 reflects the enhanced development costs of the PlayStation 5 game. A spokesman for Sony said the price increase for some of its PS5 games “reflects the growing development resources needed for these ambitious games” but that Sony is selling PS5 launch titles for less. For $ 70.

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