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SRF should be mapped instead of estimation – Swiss: Standard



Swiss television stations SRF they need to give up journalistic thinking in the future. News articles are just meant to be rendered and not worth more, said new director SRF Nathalie Wappler in an interview for "NZZ am Sonntag".

"We need to make a program that informs, but does not polarize. We do not have to make a diary about it," said the 50-year-old, who in the spring of 2019 succeeded the director of SRF Ruedi Matter. Wappler, currently director of the German Broadcasting Company's program in Halle, wants to redesign the public service in Switzerland after a fierce dispute over the No Billag vote.

News articles should just run, not cost more. "If we allow a politician to speak in a post, and if a journalist gives the impression that he knows better, it causes a loss of confidence." Journalists would have to dismantle, not just a "typewriter" SVP equal to Stumpenraucher. It would be good. The station was repeatedly criticized by the politicians of the strongest Swiss parties.

Ideas for co-operation with private individuals

Maintenance of the public service must in no way be inhumane or voyager. And the information should not be scandalous. "I do not want to be killing in the future, so there are as many clicks," said a longtime TV editor and former SRF cult editor. The research wants to give them more space.

Wappler announced further, in the future with the private media and publishers want to work together. They are overwhelmed by common pool of journalists in the region, through which the small editorial staff will probably take advantage of SRF know-how. "The BBC has created a network of local journalists with regional media, which can be accessed by smaller editorial offices, and local journalism has been strengthened." Such models could be of interest to Switzerland as well.

More series

Wappler wants to strengthen the culture, not to expose it to any quotation. "Our contributions do not have to look 16 million times on Youtube. Instead, I want to find a way to measure relevance." Cultural contributions often would have a respectable reach over time. Culture conveys values ​​and is important to the cohesion of society. In the future, the new director plans to produce more bands like "Wilder".

As SRG will have to save 100 million francs a year since 2019, Wappler says it will probably have to cut 47 jobs in SRF. Where he specifically wants to apply the lever, he did not comment on the interview. "I will have to make decisions that will not please everyone." (Roy / SDA)

Created on: 11/11/2018, 2:12 pm


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