Do you host online events, webinars or product launches? Do you wonder how to incorporate Facebook events into your marketing strategy?
In this article, you will find out how to create and host a virtual Facebook event.
Why host a virtual Facebook event?
A virtual Facebook event allows you to actively engage Facebook users without having (or in addition to) a live event. Virtual events can be used for promote a new website or location through an open house or a large opening, or launch a new product. They can also be used for open a live event to people who can not be present.
Add the ability to target a personalized audience of people who have participated in your event with Facebook ads and virtual events are even more valuable.
Ready to host your virtual event on Facebook? Here's how to get started.
No. 1: Collect details for your virtual event
Hosting a virtual event does not mean that you get a passage on the agreements. Before creating your event, be sure of yourself set up the schedule, sponsorships and other specifications. Since you're hosting this event on Facebook, it's important to keep the event page's specifications in mind when defining the following:
Choose a theme for your virtual event
When it comes to topics, the possibilities are endless. Create and complete a calendar with holidays, local events, national or global recognition days and other events in line with the objectives and interests of your company and your brand.
Consider creating a themed event around March Madness or Super Bowl dates, 12 days of Christmas or Halloween, or a national autism awareness day; also something fun and unusual like the day of the left-handed or the national ice cream month. The national day calendar (shown above) is a great resource for events.
Choose a name for your event
While the Facebook event titles can contain up to 64 characters, the titles of good events are short, memorable and relevant. To increase the chances that your entire title will appear on mobile devices, opt for a shorter title.
Suggestion: Because this is a virtual Facebook event, considers using the word "virtual" in the title.
Decide the duration of your event
Facebook events can last up to 2 weeks. Every day will require a considerable amount of time, so take it into consideration when deciding the duration of your event.
Consider collaboration with a co-owner
Collaboration with another company, brand or organization not only allows you to do so share the workload, but it also gives you access to their audience, which can lead to potential growth for your audience. Both you and your co-owner will publish the event and interact with the participants, which will reduce the time that both of you have to devote to the event.
Another advantage is the opportunity to share the cost of any gifts you offer, advertising or promotion costs paid, and so on. If it makes sense for you to work with one or more companies or organizations, make sure everyone is on the same page before going on with the creation of the Facebook event page.
2: Create an event page for your Facebook virtual event
To host a successful Facebook virtual event, it is important to clearly define the details for the participants. Facebook makes it easy to compile and select the appropriate information, but there are some considerations to keep in mind.
Design your cover photo of the event
Your cover photo should be eye catching and Tell your potential participants what your event is about.
When you create your cover photo, do not use too much text. A good rule is that of follow the 20% rule of text that Facebook requires advertisers to join. You can check to see if it fits within the 20% text guidelines by uploading your cover image to the Facebook text overlay tool.
Suggestion: An instrument like Canva makes it easy create a custom chart with 1920 pixels wide and 1080 pixels high. Canva is free with the ability to buy images inside the site / app.
Enter a location for your event
Your event will be virtual, but Facebook requires you to designate a place. Using the address or location of your business is an appropriate option.
Select a category for your event
Facebook offers a drop-down menu with more than 20 categories of events to choose from. Choose the category that best describes your event. If in doubt, choose Party. You can not go wrong with that for a virtual event!
Suggestion: Choosing Other as an event category will reduce the chances that your event will be found organically or within a search.
Compose a description of your event
First of all, let your participants know that this is a virtual event on Facebook so there is no confusion. While you want to generate excitement for your event, it's also a good idea answer the questions about who, what, when, where and why inside the description of the event. If you have an event hashtag, be sure to include it too.
Add three searchable keywords
Start by typing a keyword (or tag) that encapsulates or represents your event. As you type, Facebook will fill out a list of words for you. Choose up to three keywords that will be associated with your event.
Open the Messages option
To provide an open communication channel between you and your participants, select the option a allow people to contact you via Messenger.
Suggestion: If you get the same question more than once, post the question and your answer in the discussion and update the description to include this information.
Select the option a allow anyone to publish. This will encourage participants to interact with each other, which will lead to a fun and engaging event.
Enter the names of the company pages or friends with whom you share your event.
List of guests
If you want to allow others to see who answered to invite you to your event, leave this box checked.
# 3: Promote your virtual event on Facebook
You are hosting your event on Facebook, so it's a natural place to promote it through Facebook ads, shares with your page timeline and profile, and invitations to the event. That said, please note that there are other key channels on which to generate interest and participants:
- Social media: Use your presence on Twitter, Instagram and LinkedIn to increase interest in your event using the event hashtags.
- Website: Add information about your Facebook virtual event to the homepage of your website and ask the section to connect directly to the Facebook event.
- news bulletin: Mention the event in your printed newsletter and e-mail. In the newsletter, be sure to connect to the Facebook event.
- Sign e-mail: Invite recipients of your emails to participate in your virtual event.
# 4: Grow your audience on Facebook before your event
Once your event page is online, we recommend that you work on building the list of participants. Here are some tips to get started:
- Use the Invite friends option to share the event with friends one at a time, or click Recommended and select friends to see a bulk sharing.
- Select the Share in Messenger option to send a private message to those who are closely related to your business. Use this option in moderation and do not send a group message to people who do not know each other because they could be considered spam and could move people away from your event before they can learn more.
- Use the Share as post option to post the event in the timeline of your company page and personal profile. The more shares, the more people will reach your event.
- Go live on your business page to let people know about your virtual event. If you are excited, you will probably be too!
- Invest in a desirable gift and make its contingent assignment to the achievement of a certain number of participants. For example: "If we reach 100 participants by tomorrow, three lucky participants will win an Amazon gift card!" If you offer a gift, post a post on it in the Event Discussion to make sure it stays at the top of the feed.
5: engage the public before and during the event
To make sure your audience members have fun during your event, publish fun and engaging posts during your event. This is especially important for multi-day events.
Remember, when people interact with your posts, they can appear in their friends' news feeds. Here are some inspiration to help you develop a variety of places:
- Funny contents: Quizzes, curiosities, viral videos, history of Facebook
- Engaging content: Poll, "this or that" question ", complete the empty space", ask people to answer using emoji, GIF or bitmoji
- Educational content: Fact, tip, how-to / do-it-yourself
- Visual content: Quotes, comics / cartoons, memes, "caption", selfie, infographics
Suggestion: Even if it's your first virtual event on Facebook, keep in mind that you can take advantage of the success and momentum of this inaugural event. When you host a future event, remember to go back to your past events and post a post to invite attendees who have moved to your new event.
# 6: measure the success of your virtual event
Once the event is completed, we advise you to do some analysis. Here are some aspects to consider both to determine its success and to take into account some benchmarks for planning and analyzing future virtual events:
- Review event information. Facebook provides a lot of detailed information in your information. A quick overview is provided at the top of the event page. Click See more to view more details.
- Capture screenshots or annotate important comments and posts during your event. Keep track of the number of shares for the event, the number of people invited and the number of actual participants.
- Collect feedback. Ask customers, employees and friends what they liked and what you do not like about the event. Encourage them to share ideas to contribute to the success of future events.
What do you think about it? Would you consider the idea of organizing a virtual event on Facebook for your company? Please share your thoughts in the comments below.