Many, many sites have a FAQ page. This is a page where many frequently asked questions get the appropriate answer. It is often a single page full of questions and answers. Although it is easy to add one, it is good to keep in mind that not all sites require a FAQ. Most of the time all you need is a good content targeted to users' needs. Here, I will discuss the use of the FAQ pages and show you how to make one with Yoast SEOs new structured data blocks for Gutenberg. You will not believe how easy it is.
What's a FAQ?
FAQ is for frequently asked questions. It is more often a single page that collects a series of questions and its answers on a specific topic, product or company. A FAQ is often seen as a tool to reduce the workload of the customer support team. It is also used to show that you are aware of the problems a customer might have and provide an answer to that.
But first: do you really need a FAQ?
Usually, if you have to answer many users' questions in a FAQ, it means that your content does not provide these answers and that you should work on it. Or maybe it's your product or service in itself that's not clear enough? One of the main criticisms of the FAQs is that they are unlikely to answer consumer questions really to have. They are also lazy: instead of figuring out how to truly respond to a question with formidable content, people prefer to throw something random on a page and call it a FAQ.
This does not mean that you should not use a FAQ. Many sites apply them successfully – we use them too. They provide value. Users understand how a FAQ works and are quick to find what they are looking for – Self the creators of the page know what they are doing. So do not create endless lists of "How can I …" or "How to …" vaguely related questions, because people will struggle to filter what they need.
It must be a page that is easy to digest and must have real answers to real questions from users. You can find dozens of these if you look for them: for example, ask your support team! Collect and analyze the problems that frequently arise to see if you do not miss some critical points in your products or if your content addresses the wrong questions.
So do not hide the answers to the print questions on a FAQ page if you want to answer these questions: make an article out of it. This is what SEO deals with today: providing an answer that matches your content to the research intent.
Questions and answers pronounced aloud?
Google is trying to match a question from a researcher to a response from a source. If you mark your questions and answers with the structured question data, please tell the search engines that this little sentence is a question and that this paragraph is your answer. Paragraph-based content is all the rage. One of the reasons? The advent of the vocal search. Google is looking for easy-to-understand and block-based content that can be used to answer users' questions directly in the search engine or pronounce them aloud. The use of the new Schema structure can make the content even faster, determining which part of the content is suitable for text-to-speech conversion.
How to build a FAQ page in WordPress via blocks of SEO content Yoast
The best way to set up an understandable, readable and understandable FAQ page on a WordPress site is to use the new blocks of data content structured in Yoast SEO. These Gutenberg blocks make creating a FAQ page a piece of cake. It also automatically adds the structured data needed so that search engines like Google can do interesting things with it. But, if nothing else, it could even give you an edge over your competitor. So, let's go!
Step 1: Open the new WordPress Gutenberg editor
Create a page in WordPress, add a title and an introductory paragraph. Now add the block of the structured contents of the FAQs. You can find the Yoast SEO structured data blocks inside the Add Block module. Scroll down to find them or type "Frequently Asked Questions" in the search bar, which I highlighted in the screenshot below.
Step 2: Add questions and answers
After adding the block of frequently asked questions, you can start adding questions and answers. Please note that these questions are found in the FAQ block. It is advisable to keep the content related to each other so that you can keep the page clean and focused. So no random questions.
Step 3: Continue to fill, verify and publish
After adding the first question and replying well, keep adding the rest of your questions and answers until you fill out the frequently asked questions page. In the screenshot below you see two completed questions. I highlighted two buttons, the Add image button and Add question. These speak for themselves.
Once you're done, you'll have a well-structured FAQ page. Go to the frontend of your site and check if everything is in order. If not, make the necessary changes.
What does it look like under the hood?
Run your new FAQ page through the Structured Data Testing Tool to see how Google appears. Yoast SEO should generate valid structured data for your FAQ page. Here is a piece of a page I did, showing a particular question:
It is basically built this way. The context surrounding the questions is a chart Scheme of FAQPage. Each question gets a type of question and a
acceptedAnswer with a type of answer. It seems difficult, but it is not. All you have to do is fill in the question and answer and you're good to go! Let's find out:
contextis Schema.org obviously
- The content of the FAQ page lives within a
first name: The question as you wrote
AnswerCount: The number of answers counted. In our case this is only one, but this will change if you have a type of Quora site where people can post their answers
acceptedAnswer: The answer that will be shown in the search
text: The written answer for the question in this block
This results in the following code automatically generated by the Yoast SEO structured data blocks. Now, Google will immediately see that this piece of content contains a question with an accepted answer. If you're lucky, this could lead to snippet in the foreground or another kind of interesting result.
Structured data are so interesting
Structured data is where it is. It is one of the bases on which the web is built today and its importance will increase only over time. In this post, I've shown you one of the most recent additions to Schema and you'll soon see this pop-up in search results.
Since this is only an introduction to the FAQ schema, there are many other properties to find on Schema.org. Although not everything is available in the Yoast SEO structured data blocks, there is a possibility that we will be adding some soon. You can always build on the basics that Yoast SEO offers you.
Read more: Why every site needs SEO Yoast »