Monday , June 21 2021

How to get your WordPress site verified on Pinterest

A lot of people prefer platforms like Instagram on Pinterest, although this last can be a fantastic source of traffic, especially for image-rich sites. However, without a verified website, people can share your content without the others knowing where they came from.

If you verify your WordPress site on Pinterest, you may get more traffic from the platform. In this article, we'll talk about why, so we'll teach you two ways to verify your website. We go to work!

Why you should check out your WordPress site on Pinterest

The Pinterest homepage.

Pinterest may seem unpretentious, but it is much more popular than most people imagine.

When you add social sharing features to your website, this usually allows you to post your content on Pinterest. This can be a great way to bring traffic back to your site since Pinterest is noticeably popular among different demographics.

By checking your website on Pinterest, you can access some useful advantages, such as:

  • The profile picture of your website is displayed when someone shares "pins".
  • Access to Pinterest-based analytics that let you understand how well your content is doing.

Naturally, data that can help you grow your website's popularity is important. With access to Analytics, you can focus on what kind of content people are interested in, then create it. This effort can, in turn, bring more traffic from Pinterest to your website. Considering the popularity of the platform, it is definitely a source of traffic that you should be interested in exploiting.

2 ways to verify your WordPress site on Pinterest

If you are ready to check out your website, there are two ways you can approach the process, depending on the approach you prefer. Let's start with the simplest.

1. Add a Pinterest Meta Tag to your website

One way to verify your WordPress website on Pinterest is to add a meta tag provided by the social media platform to your site. Once added, Pinterest should be able to recognize it, which is enough to verify your website.

To get this tag, you must already have an already configured Pinterest account. When you're ready to get started, sign in to Pinterest settings tab and scroll to Request section:

Claiming your website on Pinterest.

Here you can tell Pinterest which is the URL of your website to start the verification process. Now Pinterest will ask you to choose which verification method you want to use. Go ahead and choose the Add HTML tags option to continue:

Selecting the option to add an HTML tag to your website.

Once you've copied the meta tag, click The next button. A notification will inform you that Pinterest will check your website for the tag within the next 24 hours. However, we can do it now.

If you're a Divi user, add meta tags to your site boss the tag is extraordinarily simple. Just navigate to Divi> Theme Options tab inside the WordPress dashboard and switch to Integration section. Inside, you'll find a field reading Add code to < head > of your blog:

Add the code to the head of your blog.

Paste in the HTML from Pinterest, then click Save Changes button. All that remains is to wait for Pinterest to check your website to see if the code is present.

2. Add a custom HTML file to your WordPress root Folder

If you do not feel comfortable adding code to your website boss tag, there is another approach you can use. Pinterest allows you to verify your website by uploading a file (provided by them) on your site root folder on your server.

As a WordPress user, you've probably already found your way to the platform root folder to make changes more than once, so this procedure should be a walk in the park. To get started, go back to Pinterest settings screen and navigate again to the Request section.

Add the URL of your website and you can choose the claim option you would like to use. This time, we will go with the Upload the HTML file option:

Using an HTML file to test your WordPress website on Pinterest.

Download the file now, and then you'll be able to hit the The next button. Similarly to the first step, Pinterest will give you 24 hours to upload the file to your WordPress root folder. To be clear, it's a simple HTML file that includes the word Pinterest in his name:

An example of the HTML file you need to download from Pinterest.

To upload the file, we will use the File Transfer Protocol (FTP). You will need a client to connect to your website using the protocol, so we recommend using FileZilla.

Once you have installed FileZilla, use the FTP credentials of your web host to connect to your website and navigate to your WordPress root folder. In most cases, the directory will be called public_html, www, or after the name of your site, although this may vary depending on the host.

In any case, once you find yours root folder, you should see a collection of files and directories like this:

Your main WordPress folder.

Now go to the folder where your Pinterest HTML file is located on your computer. Once found, drag it into your WordPress root folder using FileZilla:

Adding your Pinterest HTML file to your main WordPress folder.

This will trigger an upload process, which should take only a few seconds since we are talking about a small file. When finished, you can close FileZilla – at this point it is a matter of waiting for Pinterest to check if the file is present.


Testing your WordPress site on Pinterest is simple and can be a great way to start getting more traffic from the platform. Pinterest gets a lot more traffic than you could imagine, and if your website offers high-performance content for the platform, you're missing out by not exploiting it.

Regarding how to verify your WordPress site on Pinterest, you can use one of these two approaches:

  1. Add a Pinterest meta tag to your site.
  2. Add a custom HTML file to your WordPress root folder.

Do you have questions about how to verify your WordPress site on Pinterest? Ask in the comments section below!

Preview image of Mary_ART_S / article.

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