According to the researches of Parks Associates entitled Smart Product Market Assessment: Networked Cameras, 7.7 million IP cameras / in a stand-alone and all-in-one network will be sold in the United States in 2018, with 889 million dollars in turnover.
"The cameras on the net have recorded a positive growth rate over the last year – in 2018 an increase of about 11% of unit sales is forecast compared to the previous year," said Dina Abdelrazik, research analyst, Parks Associates. Security systems news. "Overall, the penetration rate of broadband households is estimated at 9% in 2017 and is expected to almost triple by 2023. In addition, the CAGR rate for all-in-one camera purchases from 2018 to 2023 is approximately 19%. "
Abdelrazik noted that advances in image recognition and ease of self-installation, combined with a strong user experience, "are driving greater adoption, with sales channels (online and in-store) starting to dominate sales", he said. "IP cameras are key security devices and offer peace of mind to consumers, as these devices are constantly among the most popular smart home devices."
While retail channels dominate (around two-thirds) in terms of consumer channel purchase locations, security resellers are the next option, followed closely by "broadband service provider" and "directly from the manufacturer ".
According to the discoveries of Parks, do-it-yourself cameras represent the majority of sales because these products are improving consumers' experiences for installation, configuration and use. The good news for security retailers is that consumers still appreciate the recommendations and configuration assistance, since 7 out of 10 consumers wishing to purchase an IP / network camera would consider the recommendations of an insurance or security company "important or very important" parks.
"Standalone IP cameras, video bells and all-in-one cameras all provide an added layer of security for the home next to security systems," Abdelrazik said. "Security resellers have the opportunity to offer these products during their sales or installation processes to educate consumers on the value of the device, as well as improving the overall utility of the security system."
He continued: "The attack rate of camcorders and home control products to new security systems continues to rise, as does the incremental RMR of video services, which offers unique value to consumers. that consumers have the opportunity to check in to see a live view of their home from anywhere in the world, it's hard to give up that experience. "
The evaluation of the park market notes that the integration of the voice and the development of the IA in relation to the recognition of image and sound will guide the next generation of cameras connected to the network. For example, more than 80% of consumers who own or plan to purchase a camera on the network consider images or audio recognition skills to identify security and security events (such as breaking a glass or falling a person) for be attractive or very attractive.
Looking ahead, Abdelrazik said that artificial intelligence and voice control integration "will help drive further consumer engagement, which will continue to drive positive experiences for consumers. Consumer privacy exists with network / IP cameras, we plan double-digit growth for the IP camera market, with increasing consumer familiarity, prices continue to fall and millennials buy homes, buy pets and start to have families ".